👑 10 Copywriting Formulas to Convert Skimmers to Buyers

LinkedIn launches newsletter upgrades: custom covers, subscriber alerts, embedded profiles, and preview links.

YouTube announced this week the rollout of “Thumbnail Test & Compare,” a new tool for creators to see which thumbnail performs the best.

Microsoft needs more time to test Recall’s security.

You no longer need to worry about people looking up your Likes on X.

Only 0.3% of websites ranking in the top 10 had less than 100 backlinks and none had 50 links or less, according to the new study

Over the last two years, a series of updates to Google Search amount to a dramatic upheaval to the Internet's most powerful tool, complete with an unprecedented AI feature.

An analysis of 800 Google local search results to determine how prominent Reddit results are, and where they are ranking.

Apple is putting AI everywhere.

X is still more of a news destination than these other platforms, but the vast majority of users on all four see news-related content.

Get the latest analysis on how recent algorithm updates affect big and small sites in Google Search.

Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google's standards.

The in-depth discussion with Adam Mosseri about the state of Instagram includes insights into the most important factors that define post reach.

Summarization tools from OpenAI and Google offer a CliffsNotes version of journalism that may further dumb down public discourse and deliver a brutal blow to an already battered media business.

We see three phases in the evolution of adopting GenAI in marketing: the development of marketing copilots, the introduction of marketing agents & the rise of an autonomous marketing team.

Need inspiration for your next YouTube clip?

Recent Stagwell data finds little difference in purchase intent between ads placed near controversial articles and articles on safer topics.

Reddit went public in March. And while some were interested in its shares rising, marketers, like us, had the privilege of finally getting some more details about users and ads from the platform itself.

It's not always black-hat!

This week’s newsletter is sponsored by the Digital PR agency Search Intelligence, which uses PR methods to grow a link portfolio and North Star Inbound, which is a recommended agency for penalty recovery. See their case studies linked in the newsletter.

In this article, you’ll learn about ten copywriting formulas that can help you package your social media content in a more engaging way.

Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here's what to do instead of giving up.

This all-new update to our popular resource includes tools to evaluate page speed, security, accessibility, regulatory compliance, code, and more.

Instagram sparked confusion recently when it noted that single word comments can trigger anti-spam measures.

Do you have a pulse on your business' TikTok metrics? Learn which TikTok metrics matter most to marketers and how to track them.